Position: Sales Representative and Manager
Location: Greater Columbus, Ohio (based near Columbus; role anchored to Raymond, OH operations)
Type: Full-time | Field-based (local travel required)
Reports to: CEO (with daily coordination to Operations)

About Outward Farms

Outward Farms is a woman-owned, third-generation family egg farm and premium organic egg brand. We are a fast-growing organic specialty egg brand that takes pride in delivering high-quality, ethically sourced and produced USDA-certified organic eggs to local markets, retailers and restaurants across Central Ohio. Our growth strategy is built on sustainable, disciplined execution through building strong, lasting relationships, service, and shelf-level performance. Join us as we expand our brand and make an impact in the food industry!

Role Overview

The Sales Representative owns local sales execution for Outward Farms branded eggs across the Columbus/Central Ohio market. This is a hands-on, relationship-first territory role responsible for winning new accounts, growing existing customers, and managing day-to-day ordering/service to effectively “sell out” available production into the right mix of high-quality, profitable accounts.

Success requires strong prospecting discipline, comfort being in stores and kitchens, and operational coordination to protect service levels and customer trust.

Key Responsibilities

1. Territory Growth (New Business)
   1. Prospect and win new accounts across retail, specialty markets, foodservice and distributors in Central Ohio.
   1. Build and maintain an active pipeline through cold outreach, in-person visits, follow-up cadence, and local networking ensuring strong, long-term relationships.
   1. Secure distribution, trial orders, and repeat business – prioritizing accounts that fit our brand and margin targets.
2.  Account Management + Service (Existing Business)
   • Own customer relationships end-to-end: onboarding for new accounts, check-ins, issue resolution, and ongoing growth plans.
   • Focus on customer retention strategies by providing excellent support and identifying opportunities for upselling additional products or larger orders.
   • Support basic merchandising conversations (display, placement, promo communication where applicable).
   • Introduce new items and expand mix where it improves customer value and Outward profitability.
3. Order Management + Operations Coordination
   • Process orders accurately and on time; coordinate closely with operations to ensure smooth fulfillment and OTIF delivery.
   • Maintain clear communication on demand signals, volume needs, and service risks.
   • Help optimize customer/SKU mix to ensure we sell through production consistently and intelligently.
4. Reporting + Sales Discipline
   • Develop and maintain clean CRM activity: notes, pipeline, account status, follow-ups.
   • Provide weekly updates to leadership on:
     • Pipeline health and conversion
     • Wins/losses and learnings
     • Customer feedback, pricing pressure, and competitive activity
     • Volume/mix trends and near-term demand outlook
5. Brand Ambassador
   • Represent Outward Farms with professionalism and integrity at all times.
   • Communicate our values with claim discipline (transparency, animal welfare, responsible farming and sustainability) in a way that earns retailer trust.

What Success Looks Like (90–180 Days)

• A growing base of repeat local (Central Columbus and the greeater Columbus area) customers across diversified channels.
• Clear visibility into demand, pipeline, and account performance through consistent reporting.
• Strong service reputation: customers view Outward Farms as a value-added, responsive, and reliable partner.
• Available Outward Farms volume is consistently sold through into the right accounts, with improving mix and profitability.
• Leadership has clear visibility into demand, account performance, and market opportunities through your updates.

Qualifications

• 3+ years in sales, territory management, business development, or account management (CPG/food and beverage, retail, commodities/ag preferred).
• Strong communication skills and a dynamic, people-oriented personality that is comfortable with cold outreach, face-to-face selling and can confidently represent a consumer brand.
• Proven track record of meeting or exceeding sales goals or activity targets.
• Highly organized and detail-driven (order accuracy, follow-up reliability).
• Ability to implement and management CRM tools (Salesforce, HubSpot, or similar).
• Must be motivated by building something, not just maintaining a book of business.
• Based in the Columbus area with regular local and regional travel; valid driver’s license and reliable transportation.
• Preferred: Experience in animal/food commodities or adjacent categories (eggs, dairy, meat, produce, feed, specialty grocery).

Compensation

• Base salary: approx. $50,000
• Commission/bonus: performance-based; expected OTE ~$70,000–$75,000 at target
• Upside increases as volume and territory scale.